July 31, 2018
Today we raise a glass to you. For those of you that are part of our digital community that emailed, signed, tweeted, messaged, liked or shared our plea for a white wine emoji, we are so grateful. If you proudly wear our white wine emoji button, if you always comment, tag, and like our content then we owe you our gratitude. Our efforts are paying off, as the campaign we launched last year calling for a new wine emoji is gaining traction and has been embraced by the global wine community, including several large wineries in California.
It’s not everyday we are featured in major publications such as: Forbes, Today, Decanter, and Wine Spectator. So you can imagine the happy dance we were doing in the cellar today, when we were given credit as the first winery to launch a campaign around the white wine emoji!
Somebody pinch us – we’re mentioned today in a @Forbes article for our #WhiteWineEmoji campaign!!! 🙌 Click the link in our bio to read how fellow wineries Fetzer and Kendall-Jackson are also leading the charge to get that precious emoji for white wine lovers once and for all! #wheresthewhitewineemoji #wewerefirst
“It’s gratifying to see other wine companies follow our example of making wine fun and relevant with their own petitions and campaigns to establish a White Wine Emoji,” said Nat Komes, General Manager of Flora Springs. “The Unicode Emoji Subcommittee encouraged us to work as a global community on the project, and these additional efforts of wine companies and of course white wine lovers around the world will help us reach the goal Flora Springs sought when we started this movement.”
It’s because of our dedicated community on Facebook, Instagram, Twitter, and Pinterest that we feel so passionate about the white wine emoji. People from all over the world post messages to us, and we always have to respond with the red wine version of the wine glass emoji, even if we know they are in our white wine only wine club! As a family that has led the way in white wine since our founding over 40 years ago, we’re proud you trust us with this initiative.
Join us in celebrating each and every white wine by calling for the establishment of a White Wine Emoji, by using hashtag #WhiteWineEmoji and tag us @florasprings. Make your voice heard and sign the #WhiteWineEmoji petition now. Learn more about our White Wine Emoji campaign.