A Tasting Room for the Senses
January 28, 2021
by John Komes
It was the early 1990s and Flora Springs had been in business for just over ten years when I decided we needed to have a tasting room on Highway 29.
There wasn’t quite as much tourism in Napa Valley as there is now, and I wanted a place right on the highway where people could easily visit us. I bought a building – an old HVAC shop – just south of the old Dean & DeLuca gourmet grocery (now Gary’s Wine & Marketplace) in St. Helena. I cleaned it up, installed a circular bar, hired an artist to paint some wall murals, and opened up for tastings.
But business was slow. I kept hearing folks say they hadn’t “noticed” the tasting room, even people who stopped at Dean & DeLuca. I decided to do something about it. My wife, Carrie, and I had recently visited Barcelona and seen many of the buildings designed by renowned architect, Antoni Gaudí. I loved the flow and imagination of his structures, the fanciful nature of his designs.
You can guess what happened next.
When I returned to St. Helena I consulted with a local architect, and together we designed a new Tasting Room that echoes, in Gaudí-like fashion, the look and feel of a wine cave set into a mountainside. We used bent plywood to give the structure its curvature and painted the outside to represent geologic striations in the earth.
Inside we created separate tasting areas made to feel like private rooms in a wine cave, and installed a curved tasting bar with a modern bistro vibe. The rooftop, which has magnificent views of mountains and vineyards to the west, feels like a comfortable living room, a place where people can relax and enjoy a glass of wine.
Wine Tasting in Saint Helena
Thanks to my son Nat, our Tasting Room has gotten some upgrades recently, and I’m excited about the improvements. I always wanted it to be a place where people could indulge their sense of sight as well as taste and smell. Most of all, I want the Tasting Room to inspire curiosity and delight, to be the place where people come to learn more about the legacy of Flora Springs.
Now we are thrilled to be reopening for outdoor wine tasting, by appointment. Plan your Napa Valley wine tasting adventure today.
Flora Springs Tasting Room
677 S. Saint Helena Highway
Saint Helena, CA 94574