Director of Direct-to-Consumer
Elisa Sherburne’s career began in the hotel industry in Washington, DC, with assignments that included honing her customer service skills with such high profile clients as the U.S. Vice President, U.S. Members of Congress, and even the Queen of Jordan. As she planned and executed luxury catering events both large and small, Elisa also learned about the world of wine, and when she and her husband moved to San Francisco, Napa Valley became a favorite weekend destination.
Eventually, Elisa’s professional interest in hospitality and personal interest in wine merged, and since 2000 she has held DTC roles at several prominent Napa Valley and California wineries. “I fell in love with the wine industry, and since I also have a passion for customer engagement, combining the two is a natural for me. I really enjoy bringing the wine experience to life for visitors and customers.” At Flora Springs Elisa does just that as she oversee web, marketing, e-commerce, tasting room, wine club, and hospitality experiences at Flora Springs–The Room and Flora Springs-The Estate, both in St. Helena.
Elisa was drawn to Flora Springs for several reasons, including the fact that the family-owned winery is rooted in the history of Napa Valley. She also appreciates the winery’s estate-grown philosophy. “Having control of our own vineyards and winery is so crucial to the quality and consistency of the wines.” An enthusiast of entertaining guests at home as well as at work, we think Elisa has found just the right place.
VP of Hospitality
Since 2002 it has been Margaret Meraz’s warm smile that has welcomed visitors to The Estate at Flora Springs. Behind that smile is a dynamic and dedicated person who loves to create unforgettable tasting experiences and special events for our guests.
One of Margaret’s first assignments at Flora Springs was to pour wine at the annual Trilogy Release Party (her father manned the barbecue that year). Her enthusiasm for wine, people and parties was evident, and ever since Margaret has been the creative force behind this annual event – known for its outstanding food, lively entertainment and fabulous wine. With hundreds of attendees, the Trilogy Release Party takes months of planning, and Margaret manages to see to every detail while also acting the gracious hostess. She puts this same level of oversight into all events held at The Estate, whether it’s a quiet tasting for two or a dinner destined for dozens.
Born in Bakersfield, California, Margaret received her Bachelor of Science in Dietetics at San Francisco State University, but in Napa Valley, and at Flora Springs, she realized her heart belonged to the wine industry. “My first interest in wine was due to the health benefits that we studied about in school,” she says with a laugh. “But it took just one glass of Napa Valley Cabernet and I knew Flora Springs was where I wanted to be.”
One of Margaret’s most memorable experiences at Flora Springs was planning Flora Komes’ 100th birthday celebration in 2011. “I looked up to Flora so much; she always had a smile for me. It was an honor to create an occasion befitting her warm, generous and gracious spirit.”
Contact Margaret to plan your next tour and/or next grand event at The Estate! Send Margaret an email.
National Sales Manager/Western Region
A native of Iowa, John Schulz didn’t expect to have a career in the California wine industry. But when he came here in the 1980s and started working in the tasting room and cellar of a prominent winery, he decided to make California – and its signature industry – his home. Ultimately it was the sales side of wine that interested John most, and he’s spent nearly three decades in regional and national sales both at a wholesaler and as a representative of notable wineries throughout the state.
For John, working at Flora Springs is a bit of a homecoming, as he often visited the winery in the first part of his career when he came to Napa Valley. He remembers the early days of Trilogy, when it came on the scene as one of first Bordeaux red blends of Napa Valley. “This estate is a gem, an iconic Napa Valley winery,” says John. “Plus, there are very few wineries that have successfully made the transition to the third generation. It’s a legacy property.” As Flora Springs’ National Sales Director and a self-described streets-focused sales representative, John relishes the opportunity to work closely with distributor partners and key trade accounts to build strong winery relationships and communicate the Komes-Garvey story.
In addition to overseeing national sales for Flora Springs, John personally covers the states of Alaska, Arizona, California, Hawaii, Nevada, Oregon and Washington. John lives in Sonoma and enjoys playing guitar, camping, skiing and cooking.